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What Makes Your Website Valuable?

By Urvashi Bhat  |   Submitted On January 13, 2014

   

Here's a super-simple, no-brainer list of things that one needs to bear in mind before putting a website for sale.

Like I said earlier- Prepare, Prepare, Prepare - needs to be your mantra :-)

1. Analytics:

Get a Google Analytics account as soon as you set up your site / purchase it. For medium-end sites, most buyers like to see historical details for at least 6-8 months. If you have any spikes / drop in your traffic - or there have been frequent spurts, share the reasons for these changes proactively. No one likes to buy a site that doesn't have the predictable traffic.

Tip: Create a separate analytics account that you can simply handover to your buyer. That makes it easy for the buyer if he / she intends to flip it again, else all of the earlier history is lost or spread across different GA accounts.

2. Social Media Presence:

Never undermine the value of having a dedicated audience that is tuned in to your messages - whether via Twitter, Facebook, any other social networking tool. Having a loyal fan following however small or big is a huge asset and increases the value of your site dramatically.

This can't happen overnight just before you put up your site for sale, so spend a few minutes everyday, diligently to build your presence in the social networking world.

3. PageRank/ Alexa Rank / Backlinks:

These are just some of the parameters that a buyer would use to evaluate your site - again, you will need to set aside some time everyday to optimize your site for your target audience. And yes, you will need to read up on that dreaded word "SEO". SEO, Search Engine Optimization, is a process of submitting the links to different directories of your website, articles and Blog. And you can bookmark yourself in different websites that help in increasing the backlinks for the website. Even you can do ON page optimization to reduce the load time of your website.

4. Revenue:

Last but not the least, a site that has some source of generating revenue, however minuscule, is worth far more than a beautiful site that has not made any money at all. Even a loss-making site is worth more than one that has not made any money!!

Article Source: http://EzineArticles.com/?expert=Urvashi_Bhat

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  The Power of Press Releases - Why They Work and How to Make Them Work for You

By Scott W Cook  |   Submitted On January 25, 2014

   

If you've done any internet marketing at all, or participated in any direct online advertising, then you have probably heard of the press release. If you have done none of these things, then this article will be a powerful eye-opener to you because the online PR is one of the most powerful and cost-effective promotional tools you can use today.

What is a press release?

You can think of a PR as a highly-focused and newspaper-like article that is promoted and syndicated for you. Unlike free articles, the press release, once written, is a paid distribution. You choose a press release service such as PR Web or PR Leap, pay their submission fee, and the press release service will publish your PR on their site and syndicate it to dozens or perhaps hundreds of online news sites as well.

Why is a PR so effective?

Consider the concept of article marketing. You write an article, like this one, and publish it on a site like EzineArticles, articlebase, hubspot and so on. This is a free service, generally, and your article is then read and possibly syndicated by other web users. It's a great way to build back links and to establish you and your business' authority on your related subjects.

Now, a press release is similar to this, except that because you pay a PR service to distribute your article, you get much faster and bigger results. Like a free article, a PR can contain useful information, a link to your website or other online sources and even your mailing and contact information. It is a very fast and effective means of drawing attention to yourself and your company.

What makes a good press release?

Now we come to the heart of the matter. A PR must be treated a bit differently than an article or a blog. It's generally thought of, and rightly so, as a more serious and professional publication. In many cases, in fact, a good press release will get picked up and published in print as well as online.

It's a lot more difficult to get away with amateur writing, poor content and sloppy grammar in a press release. The expected standards are much higher for a PR and the audiences who read them do so with a certain expectation of being informed by a serious source.

So unlike a blog entry, which can be very informal, or an article which can be humorous while being informative, a release should be thought of as a real piece of journalism. It's important to write it carefully or have it written by a professional who knows what they are doing. Let's look at the three core features of a good release:

1.   Content quality: Keep the quality of your PR's content very high. This means not only compelling writing that is designed for the human as well as the search engine, but it also means stick to a specific point. Make your press release about one topic related to your company or what it is you're trying to get noticed.

2.   Be accurate: it's a good idea to include statistics, figures and facts to support your news item when writing a press release. But make sure these bits of information are correct. It's a good idea to even cite your sources whenever possible. This gives your PR credibility and you as well.

3.   Grammar is important: This seems simple but it's quite critical. Carefully write your press release, spell check it and then review for grammatical errors. It's not a bad idea to have someone else review it as well. Even if you do not do this, give yourself a day after writing to review it again, just to get a fresh perspective. Remember, once the release goes live, you can't edit it.

The rule of thumb for a good and effective press release is accuracy and credibility. If you throw something together that is sloppy or incorrect, it can have long-reaching negative effects on your traffic and your reputation. You want each PR you publish to strengthen the message of the next. If you are careful, and take the time, efforts and pay the price to create high-quality press releases, the effect on your image, traffic and financial bottom line will be better than you can imagine.

Article Source: http://EzineArticles.com/?expert=Scott_W_Cook

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Building Niche Sites

By Jen Rhoades  |   Submitted On January 25, 2014

   

That income may start flowing in, it is important to build not only your site but the function or your niche site. You go, oh okay, the niche sigh - what!? Come on, you have heard about niche sites by this time and that treasures could be buried there somewhere.

But how do you define niche site, really? Yes, it is a website or a blog that centers, primarily, on a particular topic which is either product or information. Product-based niches are of course about products that are available for consumers and the site is where you could find all that is related to a product: product details, reviews, prices or where you can get them.

Now when you want to find out how things work, how to do this and how to do that, get tips on saving money or how to lose weight in so and so days, that's information niche site for you. It basically focuses on answering questions.

Okay so if they are what they are, people would come and visit your site if they need a product or need information. Nope, not so fast because this is why there is such thing as building niche sites.

Why build your niche site?

·         How else will you be able to dig the treasure out if in doing keyword research, your site does not appear in the top 5 results? This is where your creative genius in featuring interesting but factual topics should come out so that your site can enjoy great traffic.

·         It is your opportunity to learn new things, too. How can you build an information-based site if you don't want to come out of your comfort zone, learn new things and get to share them?

·         Once you see something that you created grow and prosper, don't you love that feeling of great satisfaction? Knowing that your site is among the top ranking is a great feeling not to mention that it is the gateway for income to start flowing.

·         Ah, yes, income. When you have successfully built your niche site and money starts coming in, you can have the opportunity to make it grow - diversify! If you are one who has the gift of being able to handle various topics, why not create another site or sites.

·         If you are able to build your site and succeed in making it grow, you can have the chance to give back. Nothing beats sharing the opportunities and being able to help your fellowmen.

When I say build your niche site, build it with integrity in mind and not just for the sound of cash register in your head going ding-ding-ding ceaselessly. Make sure you build a credible site, one that will make people keep coming back for more because there is good value in it. Because it is honest and sincerely beneficial, aiming to actually help people find what they are looking for whether that is a product or knowledge.

Article Source: http://EzineArticles.com/?expert=Jen_Rhoades

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The Rise Of The Video Comment

By Steven J Lucas  |   Submitted On January 26, 2014

   

Video blogging and marketing is on the up. Almost every new product that comes out has a video of at least half an hour (and some are up to 2 hours) telling you how good the product is - usually without really telling you what it is or how it is different to the other thousand or so products out there. But with the video sales page has come the video response or comment.

YouTube and many other sites actively encourage video responses to the videos that have been uploaded, but there's not a huge take up on it, which is a shame because for the affiliate or rival it is a golden opportunity to either piggyback or hijack the potential customer.

A video comment is exactly what it sounds like and what's more it will appear as a 'related video' in the block that appears at the end of the main event and possibly down the right side of the YouTube page. This means it is in clear view of someone who has just watched the item that brought them to the site and they are still receptive to the message it had given. This is an ideal time to make use of that attention.

Let's say that the main event is a video advertising a new e-course on, for instance, list building. The course is mostly sold by affiliates - who are mostly much of a muchness so anyone would do to buy from... Enter the canny video-commenter affiliate-marketer.

The video commenter would put up a video comment in praise of the product and perhaps offer a related bonus item which now increases the value to the potential buyer. The commenter now stands out from all the 'me too' guys and gets the sale.

You've probably noticed that a lot of Google ads have 'product name - is it a scam?' headlines to get you to click on them, taking you to a sycophantic review to get you to buy through their link. There's no reason why your video review couldn't use the same tactic - whether it's in praise or to show a rival product. Whatever the reason, you've pulled the customer to your site and link rather than someone else's.

If you happen to find a video that's really popular and going viral, you may even be able to get people interested who hadn't even come to look at something like your offer. Let's pick puppy videos as an example. Someone has put up a puppy doing something cute for the main video. Your video response comments directly about the video and at the end of your comment you slip in a line about your dog training guide and where people can get it from. It's related, it's relevant and a lot of people will see it. Ker-ching.

I'm sure by now that your head is buzzing with the ideas that video commenting could do for you.

All you need is a decent video camcorder - most mobile phones can manage video in HD resolution. Video editing programs exist for smart phones as well as Windows, Mac & Linux operating systems and are easy to use. Your video comment doesn't even have to be you talking into the camera. A PowerPoint presentation or some screen capture shots with perhaps your own voice over - or find a voice over artist to do one for you from fiverr.com or elance.com (depending on what you want or can afford) whatever will do the job. Your response video doesn't need to be more than a couple of minutes and could be the start of a whole new source of traffic.

If all of the above is too much for you simply write your comment and find websites that will convert your comment article into a video. There's plenty out there or it's back to the micro-job websites to find someone to do it for you.

All you need to do is to search out videos that are in your niche and are popular. YouTube lets you sort by recent popularity when you search for your niche's keywords so you should easily be able to find something suitable. Once you have some targets, the video commenting world is your oyster.

Article Source: http://EzineArticles.com/?expert=Steven_J_Lucas

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Boost Your Business With Website Conversion Marketing

By G Wilson  |   Submitted On January 30, 2014

   

Just what is website conversion marketing and how can it help you? Put simply, it uses analytics (the process of using statistics, computer programming and operations research to measure performance) to improve customer experience and ultimately to increase sales. It helps visitors navigate your site and find what they are looking for easily. In real-time it can determine if a visitor is confused or ready to leave your site. Through the use of messages, chat opportunities or redirection, it attempts to convert your visitor into a customer.

The conversion rate is defined as the number of goal achievements divided by the number of visits. A goal achievement could be the sale of a product or service, a membership registration, a newsletter subscription, a download, etc. Whatever your particular goal.

Website conversion marketing makes it easy for your visitors to get around your site, showcases your products, services and information in an effective way and, in return, you learn your customers' preferences, what they would like to see and how you can improve customer satisfaction. Unlike other search engine optimization strategies, it does not focus on increasing traffic; it improves your success by helping you convert existing traffic into customers. By using a conversion marketing platform, internet marketers have been able to increase their conversion rate by double-digit.

Some of the methods used to increase conversion rates are:

·         Improve website design, usability, and navigation.

·         Give visitors an opportunity to write a review of their experience on your site.

·         Introduce similar or compatible items to encourage repeat customers.

Improving your visitor's satisfaction while on your site and as a customer will go a long way in generating sales and repeat customers. Make it easy for visitors to contact you, have a clear return policy, offer various payment options and keep your customer informed regarding shipping and expected delivery time.

If you are not a web designer or technologically savvy, you may want to use a company or expert to optimize your site for conversion marketing. There are many companies available and many are well recommended. Do your research to ensure maximum return on your investment.

There is a lot to know about conversion marketing. This article is just a summary of the process. To be comprehensive would require more space than is available here. However, I hope this introduction will inspire you to delve deeper and apply the basics to your business. You will not be disappointed.

Article Source: http://EzineArticles.com/?expert=G_Wilson