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Transcripts: Building Blocks For Online Content

By Monique Edwards  |   Submitted On March 04, 2014

  

If you are an internet marketer then you must know that sometimes it is hard to figure out how to keep fresh content on your website and eyes looking at your Facebook page, blog, or videos. Did you know that if you have audio or videos that this media can be converted into different forms to be used on behalf of your business? This article will be focusing on how to use transcripts to help you work smarter and not harder. Use this transcribed work to convert into several different kinds of media that you can use over and over in different forms to provide your customers with fresh content that is relevant and niche specific. Transcripts can be converted into ebooks/PDFs, email sequences, WSOs, and Power Point slides. Ebooks and PDFs can be created from transcripts that are dictated into a software like Audacity. Using a headset with microphone dictate your researched data in chapter form into Audacity and submit to us for typing. Ebooks or PDFs can also be created from dictation of interviews. Have you ever wanted to interview your favorite marketer? This is your opportunity to get nuggets of internet marketing facts and create a report or Ebook that you can use for sale or as a free gift in exchange for an email address using your autoresponder.

Email sequences can be created from transcripts as well. Let's use the old dog training niche. Let's say you are doing a website on dog training. You call your local dog trainer or your friend who is a dog training assistant to get some facts about how to train your dog to listen to commands and how to get along with other dogs. Do an interview of about 30 to 40 minutes and have that material transcribed. You can now use this material as an email sequence for a newsletter or for an email sequence to promote dog related products. No one wants to be blatantly sold to. These emails will be sent so your email list can get to know you, like you and trust you. After those emails go out then you can hit them up with an offer for purchase.

WSOs are Warrior Special Offers. Warrior Special offers can be found on a site called the Warrior Forum. This is a place where internet marketers and individuals who wish to make money online congregate. This is the place where they share information on how to do business, offer their services for hire, as well as sell products related to internet marketing and making money online. You can create a special offer like a business in a box offer which is basically a ready-made content which you can use to populate a website without having to do the work yourself. Internet marketers love these business in a box offers because it cuts down on the actual time it takes to get their websites online and making income. Go to Warrior Forum to the Warrior Special Offer Section and see what people are offering in their business in a box offers and duplicate that. Like they said if it ain't broke don't fix it.

Power point slides can be created from transcripts. All you need to do is go into your Power Point program and transfer the text from your transcripts to the slides. Choose your Power Point template that you want to use and then create your slides. It's just as easy as that. These slides can be part of a business in a box package or can be used to create videos. If you have the Camtasia video software you can use these slides to create videos without you actually being in them. All you need to do is record your screen and record yourself reading the slides and you have created video that you can now use to create your own YouTube Channel or more content for your website or blog. Transcripts can be vital to your business if you are about creating niche specific content for your site that your customers are hungry for. Using transcripts to create PowerPoint slides, WSOs, email sequences, and ebooks or PDFs will help you become an authority online. Use your audio content and videos to work smarter and not harder.

Article Source: http://EzineArticles.com/?expert=Monique_Edwards

Driving Traffic To Your Capture Page Through Online Affiliate Links

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Driving Traffic To Your Capture Page Through Online Affiliate Links

By Stephen Makin  |   Submitted On March 05, 2014

   

The advent of technology has transformed our way of living. It has brought changes to everything from the lifestyle of an individual to the business set-ups. The introduction of Internet services and the social websites specifically have contributed much to ensure smooth business operations.

Making money online is a piece of cake in the fast-tech, globalised world. It does not take any professional skills or educational knowledge to run a business. Moreover, you are now able to operate your business without large financial investment or need of any technical staff and without managing a workforce to yield productive results for you. Thus, the online businesses have transformed their business practices.

Online Affiliate Links - The Ultimate Dough Generator

Affiliated Marketing is one of the best internet marketing techniques that require least possible investment to begin the process. It is the process of promoting other's product or services by placing its affiliate links on your website. As a part of the procedure, the website host shall get portion of the sale in the form of commission.

Usually, the host earns fraction of the earning, every time a visitor clicks for subscription or signs up on the capture page using the affiliate links.

The affiliate-marketing program has four participants: the merchant, the network, the publisher and the customer. The website owner who shares part in promotion and provide platform for revenue generation is called an affiliate, while the owner of the products is the merchant.

Affiliate marketing may require time to establish a business and make you filthy rich. However, it may require considerable time and proper planning to undertake the task. By posting affiliate links of the products or the services, you can bring traffic to your website to increase the sale and promotion rate of other businesses. The revenues sharing agreement can be made on daily, weekly or the monthly basis using three methods:

• Pay per sale: The affiliate earns money, the each time sale is made

• Pay per click: It allow revenue generation on each click, made by the visitor on the affiliate link

• Pay per lead: It includes driving sales using the registration forms. Reservation of the product or sign up by the visitor generates a pay per lead.

Affiliate marketing requires driving traffic to your website. The more visitors show up at your website, the more sales you are likely to generate for the merchant and earn considerable revenue for yourself too. Moreover, it is important to maintain that the visitors show interest in the affiliate programs, under the same category website. Hence, it would be prudent to select the list of the merchants that go with the content of your website.

Top Ways to Promote Affiliate Links on Your Website

You can post the online affiliate links in the form of Pop Ups, Banners Ad and reservation form.

- Post the links of the products and services that go with your website content.

- You can promote the online affiliate links by posting contents about the products and the services. Posting blogs, articles, posting videos on social media would be a convenient method to serve the merchant's purpose.

- Introduce a discount offer, freebie or special coupon prices. The more exciting packages you have to offer, the more visitors are likely to click on the link.

- Utilize search engine tools (SEO) to earn higher customer results to drive traffic to your capture page. Since promoting the links, without customer base is useless to advertise.

- Article directories and social websites submission are one of the effective methods to promote your website.

- Try promoting your website and the links of the merchants by inserting appropriate keyword as an internal link.

Through the set of these practices, you can generate traffic to the capture page of the respective website. You can become filthy rich by wisely incorporating the online affiliate links to the customer's interest page. It does not take many efforts to earn a considerable amount. Instead, proper internet and affiliate marketing techniques can help you to earn the objectives. Therefore, what are you waiting for take on the affiliate link and work yourself to the stars!

Article Source: http://EzineArticles.com/?expert=Stephen_Makin

10 Tips to Upgrade Your Call to Action

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By Terri Seymour  |   Submitted On March 11, 2014

   

A call to action is a button, graphic or text message in place to motivate your visitor to complete the desired goal. The goal being signing up, subscribing, purchasing, etc. The better your call to action, the higher your conversion rate.

Here are some examples of calls to action: 
Subscribe Here 
Order Now 
Try Our Free Demo 
Sign Up Here 
Call Now 
These are some of your most basic calls to action but it is not as simple as it sounds to get people to respond to these calls. Below are ten ways you can beef up your response and increase your conversion rate.

1. Make It Simple - Your call to action should be clear, concise and not cluttered or overloaded with distractions. Do not confuse your visitors with too many offers, choices or actions. Cluttering your call to action with too many items might cause the person to lose confidence in making a choice at all.

2. Test and Test Again - Always test your call to action button for maximum efficiency. What will increase conversions for one website might not for another, so you need to find the call to action that will work best for your business. Using different text messages will produce different results. Try changing your text. For example: "Download Free Report" might work better than "Free Information". Maybe "Add to Cart" will not work as well as "Get Started Now". Test other components such as color, design and location.

3. Color - Color does make a difference. Different colors bring out different emotions and put people in different moods. Determine which emotions you need to encourage in your visitors and use the appropriate colors. Red is a color of passion and energy. Red motivates us to take action. Blue is a color that brings out feelings of trust and integrity. It is a color of quiet honesty. The color green creates feelings of stability and balance. Green also indicates prosperity and strength. The psychology of color is a fascinating subject and can make a substantial difference in the response to your call to action.

4. Location - We have all heard the popular saying for brick and mortar businesses: Location, location, location. This is also true for many aspects of an online business. Where you put your call to action can be just as important as the colors or text you use. Make sure your call to action button is visible immediately. You don't want people to have to scroll down to find it because they might just leave your site before seeing it. You also want your button on every page of your site. Many people believe using a pop up or slide in is considered spammy but they can be very successful. You should also have a call to action in multiple locations on each page.

5. Design - You want your call to action design to be visually attractive and appealing to the eye. Once the eye is drawn to it, you want it to get the reader's attention and keep it. Color, text, shape, size and content all have an impact on the button's effectiveness. There are no set rules on how to design your call to action. You must try different design aspects and test them for results.

6. Make Me an Offer I Can't Refuse! - The first thing a person will want to know is what is in it for them. Make sure you give them a good reason with low risk to respond to your call to action. For example: "Pay Nothing to Get Started" or "30 Day Free Trial".

7. Sense of Urgency - Creating a sense of urgency or time clock for your offer can give people the little boost they need to take action. "Only 10 Free Trials Available" or "Free to Get Started for a Limited Time". Statements like these can get more people to respond and increase your conversions.

8. Use Testimonials - Customer testimonials are very powerful and can offer proof that your offer is exactly as good as you say it is. Sprinkle short but effective testimonials into your call to action.

9. Add a Bonus - Give a little extra for each click. Add a discount or free gift if the person completes the call to action. You see charities do this all the time. Donate now and receive a free t-shirt, daily planner, or whatever free gift they may be offering. Many calls to action rely on this tried and true method.

10. Social Sharing - Encourage people to share your offer with others. Make it easy for them by adding a share button to your call to action. Also make sure that you share your call to action with your friends and followers. Infographics are very popular these days so put your call to action in the form of an infographic and share it across your social networks.

Your business needs a credible amount of successful conversions to survive. By using the above tactics and optimizing your call to action, you will motivate people to respond and your conversion rate could substantially increase.

Article Source: http://EzineArticles.com/?expert=Terri_Seymour

Google Reviews Don't Just Affect Your Online Reputation - Reviews ARE Your Online Reputation

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By Michael L Haines  |   Submitted On March 23, 2014

   

How important are reviews and what is the impact on your web marketing?

There are many marketing benefits to be gained from lots of positive reviews. (These are defined by Google as reviews with 3 ½ stars out of 5.)

1.    Positive reviews make it easy for shoppers to select you over your competition

2.    They add keyword-rich content when you post them on your site

3.    They can generate referrals from one customer to another

4.    They add credibility to your website

5.    They allow you the opportunity to address poor reviews before they begin to tarnish your reputation

6.    Your paid search ads (Google AdWords) will display the bright orange stars to viewers on the search result pages. This has a huge influence on the click-through-rates because the ads practically jump off the pages.

7.    Your natural (organic) listing may also display the stars, making even lower position results stand out

8.    Provide improved rankings on the search engines

9.    Populate the Internet with positive reviews

10.  Become one of the most influential and trusted service providers in your community.

In order for your business to begin to see these some of these benefits you'll need a minimum of 30 reviews in the previous 12 month period. And you'll need to ensure at least 30 reviews in any given 12 month period moving forward.

Make it easy for your customers to post reviews

Simply send them an email with links to your review sites. This way, your customer is already at their computer, ready to write a review right when they receive your request. The link prevents them from having to search for your business' review page.

Most business owners struggle to get customers to leave reviews. The good news is that is has become easier than ever for you to leap ahead of your competition.

But it begins and ends with you... website operators who get it and fully understand the value find a way to get them. And, if you get it, getting reviews is really quite easy.

Don't be tempted to incentivize your customers to leave reviews

Google says this can be construed as a "bribe". Here's what Matt McGee from Google has to say:

"Reviews are only valuable when they are honest and unbiased. Even if well-intentioned, a conflict of interest can undermine the trust in a review. For instance, do not offer or accept money or product to write positive reviews about a business, or to write negative reviews about a competitor.

Please also do not post reviews on behalf of others or misrepresent your identity or affiliation with the place you are reviewing."

The benefits to an aggressive Google Reviews process for website operators are enormous. Failure in this arena will become progressively more costly in the coming months and years.

Your competition is just beginning to catch on so you still have the opportunity to gain a substantial edge in winning the trust of more new customers than ever.

90% of customers say buying decisions are influenced by online reviews. "According to a new survey conducted by Dimensional Research, an overwhelming 90 percent of respondents who recalled reading online reviews claimed that positive online reviews influenced buying decisions, while 86 percent said buying decisions were influenced by negative online reviews."

If you ignore these facts, you do so at great peril.

Consumer reviews are gaining importance in landslide proportions so now is the time to act.

By Michael Haines http://www.GetTripleTheClicks.com

Are you interested in online marketing for your business? Are you sick and tired of "gurus" trying to sell you on ineffective web strategies?

Get educated, it's the key to real online success.

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10 Profit Producing Promotion Ideas

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By Terri Seymour  |   Submitted On April 08, 2014

   

A promotion is a way of drawing attention to your business whether it be through advertising or other means. Special offers, sales or contests that are not normally available usually produce impressive results. It is an effective way for any business to draw in new potential customers and to retain existing customers.

By running periodical promotional offers that are fun and interesting, you are keeping your business fresh and alive. But more importantly, you are showing your customers you want to help them save money, thus making them feel special and appreciated.

The ideas for promoting your business are unlimited. Be creative and make your promotional offers fun and unique. Encourage interaction with your customers to make them more memorable.

Below are ten great ideas that are sure to pump up your sales and produce profits! We all know the standard discounted prices, bogo, and other sales but by putting new and fun twists on these proven tactics you are making them fresh and exciting!

1. Silver, Bronze and Gold Tickets - Hold an Olympic Event. Let everyone know that each and every customer will receive a silver, bronze or gold ticket with their purchase. These tickets allow the customer to save a good amount on any following orders or offer instant savings with the ticket.

For example:

Silver Ticket = 25% Savings.

Bronze Ticket = 35% Savings.

Gold Ticket = 50% Savings.

These numbers are just examples of course and can be changed to suit your business or you can use a dollar amount instead of percentage.

2. BOGO with a Twist - Put a fun new twist on the old BOGO standby. With each BOGO purchase, offer a certain amount of points depending on the amount of purchase. When the customer reaches a certain amount of points, offer him/her a free item of a certain value, or a gift card, etc. 50 points = free $10.00 item; 100 points = free $20 item and so on.

3. Business Card Codes - Put special discount codes on your business cards. Let people know they will need the business card when they make the purchase to get the discount. This is a good way to get people to take and keep your business card and could lead to many new customers.

4. Refer a Friend - Offer a gift or discount to anyone who refers a friend. Offer a discount to the friend for any purchases as well as a gift card, or coupon to the customer who referred the friend. Make the discounts a percentage of what is purchased. Or offer so many rewards for the purchase, depending on total of purchase. Each level of rewards gets a larger discount or gift. You could also hold a refer a friend contest. The one who provides the most friends or highest friend purchases will get a substantial prize.

5. Trivia Contest - There are very few of us who do not like trivia. Post a new trivia question each week. Customers must come in or email/text their answers with a special code found on your website or in your newsletter. At the end of the month offer a prize to the one with the most correct answers. Or, in the case of several people getting the same amount of questions correct, enter them into a drawing for the prize with all runners-up getting a smaller prize. There are so many fun ways you can offer trivia as a means for your customers to save money.

6. Name a Product - Hold contests for naming your products, coming up with flavors, choosing colors, etc. Many successful companies hold promotions such as these and they produce huge results.

7. Customer Appreciation - Have a customer appreciation day. This can be done online or offline. Have refreshments, games, prizes, contests, etc. Offer demonstrations of your products or services and have a Q&A session afterwards. Really be creative and make this event special. Obviously, online and offline events will be different but either way, your customers will know you appreciate them!

8. Customer of the Month - Take the old employee of the month idea and use it for your customers. Rewarding loyal existing customers is just as important as getting new customers.

9. Scavenger Hunt - Provide people with a short list of items and for each item the customer brings in or sends online, they will get rewards, points, dollars off, etc. For an online scavenger hunt, the person must find the items on a website and then have them provide the link. These items must be unique so they are not too easy to find. Of course, you don't want them to have to work too hard. Just have a light, fun game to bring some interest. Your customers will enjoy seeing how many items they find and how much they win for finding them.

10. Daily Special - Have everyday be special for your customers. Each day offers a new savings. For example: Monday = $5.00 of this item. Tuesday = Save 10% on everything and so on for each and every day. If this is too much for you, just do it one week out of the month. Make it work for you, your business and your customers!

The above ideas can certainly be adjusted to fit whatever business you are in or details can be changed to suit your needs and your customers' needs. These few ideas in no way encompass all the possibilities of how you can attract new and existing customers. But, hopefully, they will get you started and your creative juices will start flowing for more successful promotional ideas!

About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business. Visit her site for three free gifts including The Big Book of Social Media Tips and How to Market Your Online Business for Free: http://www.SeymourProducts.com

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