Saturday, February 28, 2015


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Free Music With Online Radio Stations
By Karina Popa  |   
The Internet is a great tool, and during the last couple of years, it has allowed people to search for data and information in a simple and easy manner. People no longer have to depend on the newspapers to discover the latest news, or check the TV daily just to catch some entertaining shows. Now they have at their disposal various news (stocks, shopping, weather, sports, science, entertainment, politics, etc.) and they can check these out with just one click, whenever they want, and without paying anything.
Well, not exactly anything. One has to own a computer, a good Internet connection and the skills required to operate a computer connected to the Internet. OK, maybe "skills" it's a bit overrated. Let's say knowledge.
Among the additional results brought in by the Internet, we can mention the online entertainment or the free radio stations that can be found online. According to the name, these type of services do not charge anything, so they are free. Those who want to use this type of service can sign up on the website of the service and listen to the songs that they like. Lots of the sites that offer free radio stations offer plenty of free services in different languages, and with coverage all around the world. The listener only has to select the songs and the language. These will be transmitted to his or her PC and the party can begin. Or, you can listen to these songs using your speakers or headphones.
The users only have to take into account a few technical details, like downloading the software that makes the application work; this facilitates the connection between the PC and the radio station.
The features of this software include alerting the user on the latest offers, releases and newest songs. Lots of the radio stations service providers put their tools to the user's disposal, so that they can download them for free. In most of the situations, for lots of radio stations, people can also use a 3rd party software that has similar purposes. The only difference is that they come with a limited warranty and a price.
Bottom line: it is the decision of the user what player to use. However, those who want to benefit from technical support can use the player offered by the site of radio stations. Because it is strongly connected to their business, lots of providers of radio stations will make sure that they place the bugs as fast as possible (starting with the first complaint they receive).
Users might need a period of a couple of minutes of web surfing to find the best radio stations. Finding the right radio station can sometimes be hard, but if you have managed to do so, you can stop purchasing CDs. You will only listen to your tracks online!

Friday, February 27, 2015








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It's Time for the Apple Watch

By George Rosenthal  |   
The clock is finally ticking for those waiting to get their hands on the new smart watch from Apple.
The iPhone-compatible wearable is said to be ready for an April release.
The Apple website said it will come in a variety of styles and colors. Included are 34 different watch choices and nine watch faces.
Users can customize them in a variety of ways.
The watches all have the same rectangular design. Corners will be rounded off. The differences in styles will be in the "collections" featuring different materials.
Apple is calling them "Watch", "Watch Sport" and "Watch" edition. Those expecting a low-priced version will be disappointed. The Apple Watch starts at $349.
The Watch edition will be the priciest of the group. It features an 18-karat gold case. Apple's engineers have made the casing twice as hard as standard gold. The watch will come in two colors including yellow gold and rose gold. Prices are believed to reach the $4,000 level.
Buyers can also personalize their watch with a variety of band styles and colors. You will have six band types and 18 colors to choose from.
The bands are interchangeable thanks to a locking mechanism that slides in and out. The idea is to wear your watch for sports with one band and/or dress it up with another band for business or an evening on the town.
Those with large or small wrists will have two face sizes to choose from. One is 38mm and the other is 42mm. The screen can be flipped for both the right and left hand.
The watch interface is different than anything Apple has on the market, and that could take some getting used to.
The digital crown acts as scroll wheel. You can zoom in and out. Early test versions indicate the on-screen touch will need to be very precise in the smaller working space.
According to Apple you can also program your watch for stock market returns, weather reports and calendar events.
Working with your iPhone, the watch does enable you to see your contacts or even use Apple Pay as needed. Of course it does all the usual smart watch tasks such as making and receiving calls from your wrist and scanning messages for working out.
The watch has an activity app that will show your workout progress at a glance. The goal is to get you to sit less, move more and get some exercise. A separate app for dedicated cardio sessions is also available.
Apple is already fielding a few complaints about the battery life. Unlike their competitors the Apple Watch will need to be charged daily, as opposed to every 48 hours.
Demand for the Apple Watch appears to be strong. CNET, http://www.cnet.com/news/apple-watch-to-be-most-successful-smartwatch-ever-research-shows/, quotes a research report from CCS Insight detailing that worldwide wearable sales will spike in 2015, jumping 158 per cent year over year to 75 million units.
The research firm said the Apple Watch will become the "most successful smartwatch ever" and sell up to 20 million units this year.
Many companies such as LG, Pebble, Samsung and Motorola have developed and sold smart watches. But none have captured the interest and excitement of the wearables market.
Like its iPhone and iPad lines, the Cupertino company seems to have the pulse for what today's tech buyer wants. And their timing is usually spot on.

Thursday, February 26, 2015






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Simple Things That You Can Do to Get Into the Best Shape of Your Life

By Waqar Malik  |   
Exercise Guide
An effective program for exercise is entertaining and easy to work into a normal day. Creating a personalized workout regimen makes working out far more pleasurable and easier to stay with. Continue reading to discover some tips that can assist you in putting together your own outstanding program.
Music has an almost magical quality that gets even the most sedentary people moving. It is hard to resist singing along or moving to the beat of your favorite music. Not having music in your workout is almost a crime. Turn up the music and get moving. Music is a powerful motivator and will help you keep at your workout routine and get your body in shape.
How To Make Exercise Routine
Invite some friends to exercise with you. It can be a great way to catch up and socialize. When you have a friend to talk to, you may be able to forget the fact that you are exercising. Engaging in an interesting discussion is a great diversion. Having friends to work out with is more fun than you can imagine.
One of the most interesting developments in the weight loss industry over the past few years is video game workouts. Many of these games are so fun, engaging and competitive that you forget about the fact that you are working out and place your focus on enjoying and winning the game. Gaming can make exercise more fun, so it seems easier and less tiring.
Go shopping for exercise clothes to get your mind in the right place to exercise. Purchase exercise clothing that will help you feel good about your appearance. You can find a large variety of workout clothes. Many modern styles can be very cute and extremely fun. Make it your chance to be creative! Take risks! You need to select a range of workout garments that help get you excited about exercising.
Change your exercise routine on a regular basis so that you don't get bored. You must make sure you stay motivated so you won't quit your exercise routine. Add enjoyment to your workouts by constantly creating new methods and plans, so you stay excited. Loss of interest can be very hard to overcome. It can be hard to start exercising again after you stop.
Keep yourself motivated by rewarding yourself whenever you reach a goal. The reward you choose doesn't have to be something elaborate; you may be motivated by something small and simple. To reward yourself, buy a small chocolate bar or a book you have been wanting. Pick something that you have been avoiding buying, even though you know you really want it. Selecting something that will benefit your fitness will help act as a motivating reward.
Working out should not be a negative experience. If you make it fun, you will look forward to working out. Follow these steps to make your exercise routine exciting.

Wednesday, February 25, 2015

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Overview of Cloud Computing Technology

By   |   
Cloud computing may seem technically advanced and difficult to understand, but it's important to grasp this growing trend to stay current with technology. Utilizing this option in your personal and business management can give you additional options and freedoms that you might appreciate.
An Overview
Through the Internet, individuals and companies can have broadened access to storage, databases, servers, and application services. An Internet connection is all the means necessary for accessing these services, regardless of location. Sharing these resources eliminates the need for local servers or personal systems to utilize applications.
How it Works
This high-performance power has a variety of applications, thanks to its speed and efficiency. A network of servers will have specialized connections, capable of sharing data processing tasks. Often, a large system will have an elaborate infrastructure of systems virtually linked together. These connections provide maximum cloud computing power.
Assorted Advantages
Businesses and individual users can quickly hop on board this technology train to begin enjoying a variety of advantages.
* Enhanced Collaboration and Sharing
With applications and data available in the cloud, suddenly you have the freedom to collaborate with virtually anyone at any location with an Internet connection. Upload data or applications with a couple mouse clicks, and you can share them as necessary around the world.
* Storage Flexibility
With the increasing technology available in the form of laptops, tablets, and smartphones, people are taking their technical activities away from home with more frequency. Cloud computing makes it possible for you to have access to apps and data wherever you go. This gives you the ability to work or play at home and practically anywhere else you can find Wi-Fi or cellular connectivity.
* Streamlining Costs
Instead of duplicating applications for a number of devices, you can store an application in one place in the cloud, giving you access to it on multiple devices. This can be particularly advantageous when you consider the price of productivity software.
Cautionary Information
Cloud computing can be convenient, but there are some caveats to consider before embracing it.
* The access you may need or want can come at a price. Companies providing this service will likely begin metering services based on the bandwidth used. The more bandwidth you demand, the higher your price will be.
* The threat of technical glitches and crashes is another possibility to consider. The company providing storage services is also the company you are depending on to provide your access to the cloud. If anything unexpected occurs taking down the company's servers, you will be without access to your data and service until the company reestablishes its service.
* Intellectual property is another issue that bears at least a thought. The data you upload belongs to someone, making it intellectual property. The question remains whether it is the uploader's legal property or the service provider's legal property. Without clear standards established for data, serious potential problems could occur.
Once you understand the advantages and concerns of cloud computing, you may decide to venture into this world of technology slowly to see how it could serve your needs.


Article Source: http://EzineArticles.com/8935964

Saturday, February 21, 2015

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Embrace the Advantages of Cloud Computing

By Erika Chitty  |   
Whether you like it or not, Cloud computing is here to stay. For many businesses, both big and small, it is making us all more connected and improving office procedures and upping our collective productivity. Whilst the early days of cloud computing may have been all about security, the latest vibe is how it is pushing business forward and, in the process, saving a good deal of money on IT support.

There's no doubt that this growth has been supported by our increasing use of a number of portable devices such as smartphones and tablets. That means your cloud desktop is now a thing that operates on the move, travelling with you across the world, keeping you in contact with the office, business associates, and consumers whether it's at home in Brighton or 5am in Beijing.

In short, we are no longer tied to one PC at a desk but can network and develop and collaborate anytime and anywhere we wish. For those of you who remember the humble floppy disk, we've come a long way in the last twenty years or so. Cloud hosting has grown for both consumers and businesses and, for many of us, has become part of our daily online lives - we save photos, post messages, swap data and provide solutions at much greater speed than we ever have before.

Benefits of a Cloud Service for SMEs

For small and medium sized businesses, having a cloud desktop is one of the most practical operational decisions that can be taken. It's cheaper and more flexible than investing in onsite hardware without the capital expenditure and therefore a more eco-friendly way of operating. Disaster management, an important component for many businesses nowadays, is also taken care of because all data is held safely away from the business which means it can be easily recovered if something terrible happens to the office environment or equipment such as mobile phones.

The rise in cloud subscription platforms also gives many businesses access to feature rich products that would be more costly if they were installed separately. That means employees can have access to a wide variety of software for just a set monthly fee that doesn't break the bank and can be adjusted depending on individual needs. Finally, one of the main advantages of a cloud desktop is that it allows for a greater degree of collaboration with users able to work with each other whilst outside the office.

With the enhanced security that comes with cloud services nowadays, SMEs get all the power they need from their operating platform at a fraction of what it would cost them back in the old days.

Moving to a system like the M2 Cloud gives businesses all the flexibility and security, as well as useful tools such as Microsoft Office 365, which dramatically improves connectivity and productivity. Provisions can be tailored to individual businesses which means they don't end up with programs that have little operational value and only pay for what they really need.





Article Source: http://EzineArticles.com/8932241

Friday, February 20, 2015

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Ensuring That Your Content Isn't Ignored

By   |   
You have heard it and read it a million times. Content is King! It is king for many different reasons. You need content to build your target audience and you need content to express what you have to offer in an eloquent and exciting way, a way that attracts other people and compels them to interact with you.
Knowing how to write content that sticks
Interestingly, you may write content that you think is amazing. You may think that what you have to say and how you manage to express it is the best way that anyone in the universe can come up with. However, your perception may not be what the other person's perception is. Some content has very interesting points to make but, still, people don't go out of their way to reach out and interact with you after they have read your article. So, the questions are, why not and what do you do to change the result? First of all, it is a very good idea to examine what you have been doing with your content up to this point. If you can identify what you are doing wrong, you can fix it.
  • Write content that grabs: Again, you may have written very nice, sensible content (kind of like sensible shoes) but it may not grab anyone. It may just be sitting there. People love something to grab onto. They love controversy and they love to be titillated. If your content doesn't lead to further discussions, you are done. In order to engage people, you need to make the content about them, not about you. Your language should be clear and concise and you should focus on what is important to the other person. Your content should include what is new and exciting about what you are doing with your branding and your offerings. However, the spin of your content should be about how those offerings relate the needs and wants of the other person.

  • Make sure that your message and your story are clearly understood: There is a distinct possibility that not everyone who reads your content gets what you are trying to convey. That is why it is so critical that you use language that is clear and concise. However, there will still be a percentage after that who don't get it and don't want to tell you that they don't get it. With that concept in mind as a possibility, it is probably a good idea to examine the content that you have posted so that you can identify the possible trouble spots. You should be careful about your use of jargon. You will really need to use it in a discriminating way. It is also a good idea to keep in mind that you only have a short amount of time to capture the attention of your reader. In fact, if you can't grab them with your title in 3 seconds, they won't read any more than that. If you are lucky enough to get them past the title, you still won't have a good chance of holding their attention if your content isn't exciting and compelling enough.

  • Avoid the fluff: As you are taking a long, hard look at your content, remember that it must have substance. If it is a bunch of fluff. People will recognize that very quickly. People have too little time and too little patience to be tolerant of fluff. You definitely have it in you to offer up content that is meaningful and valuable. It is certainly worth your time and effort to make sure that that is the level of quality that you produce and share.

  • Be careful where you post your content: If your content is not well placed, you may not get the readership that you want. It is very important to employ a smart strategy when it comes to where you are putting your content. You want to get the most bang for your buck! This is one area where analytics are important. You can keep track of what is going on with your numbers and that will allow you to identify what is going on and then you will understand how to fix it.

  • Watch out for apathy: Even though you believe that your content is very valuable and that it will benefit your readers, you need to watch out for the concept that the content that you are posting may not mean much to some of your readers. If that turns out to be the case, you will have to rethink the content. There is no way around it. Unfortunately, the hard part is identifying that.
Conclusion
If you follow the advice that was offered here, you will succeed at offering content that is compelling, valuable, exciting and that moves other people in some way. If you do it right, your content will not be ignored. Your readers will want to keep the discussion going for a long time. If your content is compelling and thought-provoking, people will want to read it. Remember to write in a way that makes your readers understand that your content, first and foremost, should benefit them. Not the other way around!
Michael Cohn is the founder and Chief Technology Officer (CTO) of CompuKol Communications. He has over 25 years of experience in IT and web technologies. Mr. Cohn spent a significant amount of time at a major telecommunications company, where his main focus was on initiating and leading synergy efforts across all business units by dramatically improving efficiency, online collaboration, and the company's Intranet capabilities, which accelerated gains in business productivity. He also reduced company travel and travel costs by introducing and implementing various collaboration technologies.
His expertise includes business analysis; project management; management of global cross-matrix teams; systems engineering and analysis, architecture, prototyping and integration; technology evaluation and assessment; systems development; performance evaluation; and management of off-shore development.


Article Source: http://EzineArticles.com/8930234

Thursday, February 19, 2015

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How to Use Online Video to Drive Unlimited Targeted Traffic to Your Website

By   |   
Online video is a must if you do anything online. No matter what you do online, you need traffic. What could be better than free traffic? After all free traffic = free Sales.
I have tried almost every traffic source there is and lost a lot of money in my quest to find a reliable traffic source with a decent return on investment. We can argue that it was my sales page, it may have been my squeeze page it may have even been the product itself. I tested this, by using online videos with the same funnel. Which then converted. I am not saying paid traffic doesn't work of course it does, but you do need rather deep pockets sometimes to start seeing a return.
I also know all of the arguments for and against paid traffic and free traffic. Free traffic doesn't convert. Free traffic takes a long time to build up. Free traffic isn't free because you end up spending your time instead of your money. I don't agree with any of these arguments at least where online video is concerned. I also know for a fact that paid for advertising costs money. So if it doesn't convert you will lose money.
Online videos are here to stay, people like to watch videos. YouTube is not the 3rd largest website in the world by accident? Facebook wouldn't have developed their platform to integrate online videos?
46% of internet users watch product or service related videos online every week and almost 60% of internet users have gone on to make a purchase after they have seen it on an online video.
I am the one of the laziest internet marketers there is so if there is a quicker way of doing something I will find it. So I decided to dive into online video marketing to see if it could be used as a sustainable traffic source. I learnt everything I could get my hands on about what makes a good video, how to convert views into paying customers and how to get ranked on the first page of Google. I then put what I had learnt into practice and I can now credit online video as the only way I managed to start marking money online.
Online Video marketing is the fastest growing traffic generation sources today. Anyone who wants to succeed online has to learn how to market using videos.
The benefits of using online video as either part of your marketing mix or as your only traffic strategy, is that you are able to build a rapport and trust with your target market, quicker and easier than with the written word. Show me a well know internet marketer that isn't using video.
Internet marketers use online video to build not only their lists and their bank balances but also to build their "expert reputation." Do you ever feel like you know the actors and actresses on your favourite TV shows? They connect with you, they engage with you and they build rapport. They do this sometimes within a couple of minutes during an advert. You can do this to.
Don't you need lots of expensive equipment to get started?
No, you don't. I have recorded hundreds of videos and I haven't spent a penny on any new equipment. Just use what you already have. Your smart phone, your tablet computer, your web cam or my favourite screen capture software (which is also free).
The key to online video is to do your research first. You need to know what to do your video on and then what to call it and how to optimise it. You have to start by finding what question or problem are you solving. Then you have to ensure that you do actually answer the question. Give valuable information in your video and ensure it's not boring.
You need to do some work. You have to do some keyword research to ensure you are targeting the right keywords. But once you have done this your video can take anything from 2 minutes to a couple of hours. I never write a script before starting. I do write bullet points and sometimes a PowerPoint presentation. But we are talking 30 minutes preparation time maximum.
Record your online video and then optimise it.
I have used online videos as part of my squeeze page, to demonstrate to one of my coaching clients. To promote a product. To build my list.
My online business went from a minus number to now earning a nice full time income just by embracing online videos.


Article Source: http://EzineArticles.com/8926967

Wednesday, February 18, 2015

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Tips to Improve Social Media Marketing

By Amy Anderson Lee  |   
What is Social Media Marketing?
Social Media Marketing is a way of attracting the viewers who are using social network sites and making them share the content through it. This increases the web traffic and gains attention of the users. Through sharing, it helps in improving relationships of the client's organization with individuals or even among organizations. In current scenario, It accounts for around 75% of entire business in the world.
Current trend in Social Media Marketing
Twitter and Facebook currently dominate the World of Social Media Marketing. However, there are other sites or networks that perform well in this field including YouTube, Google+, LinkedIn, Blogs and Foursquare. The marketers also should have a close watch on fast performing networks like Vine, Instagram, where it uses mobile marketing and are soon to occupy top slot.
So are there any threats and Challenges waiting for Social Media Marketing?
Definitely, while the marketers are engaged in posting content through it,one has to be very careful of what has to be published. In most of the organizations, the employees are tempted to post comments on whatever they are aware of. This results in publishing confidential data to the public and increased exposure to litigation. Companies like McDonald's, Chrysler have underwent these incidents and caused them fear.
So, keeping all these in mind, this article provides some tips to improve Social Media Marketing
Tips to improve Social Media Marketing
Just by posting in social networks attracting the viewers are merely impossible. So how can we do it? Here are the 8 steps to improve them in a successful way.
*Pictures all the way - Definitely, nowadays people find it hard to read boring texts all the way. They want everything to be attractive. So, addition of relevant pictures with appropriate content gives a pleasant feel to the viewers. To make it further attractive, it can be made in the form of slides
*What about an audio? - Yes, sure you can. This is the simplest way to convey the message and easy to reach every one. So add audio wherever required.
*I got a Pin!!! - If you want people to share your pictures with others and convey your message, then definitely you have to use Pin.
*Add questionnaire - Questionnaire is the best way to know viewers' interest. This can be added in social networking sites, particularly in Facebook.
*Reviews please - After doing all these, you definitely cannot predict whether what you did is successful or not. Adding reviews will tell exactly how good your content is.
*Use Vine and YouTube - Show viewers proper videos. Incorporate them to view your clips in vine and YouTube. Along with this, GIFs can be added as it occupies less space.
*Don't Force - Do not post/share the same content again and again to a particular set of people. If they don't like it, leave it. Don't force them to view.
*Promote offers using social Media - Offers are the best way to stimulate the person's wishes to visit your link. Adding URL along with this will help to access the company's web page so that reputation gets increased.

Tuesday, February 17, 2015

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Best Free Antivirus and Anti Malware Solutions for 2015

By Dave Lynch  |   
You may be confused when those who seem to know a lot about this topic use terms like "antivirus" and "malware" interchangeably. Or you may wonder why you need a firewall if you have an antivirus. To the casual reader, these terms can be confusing - and certainly off-putting. That's why so many people put their trust in paid-for solutions. And money in those companies' pockets.
Over the next few minutes I am going to lift that veil of confusion and empower you to make decisions for yourself that will protect your PC from those who might seek to damage it for fun or profit.
First: what is a PC security suite?
A security suite comprises of six items:
1. An antivirus
2. A firewall
3. A malware detector
4. A web page phishing, or malware, detector
5. A software uninstaller
6. A cache cleaner and leftover removal software
Let's take a look at each of these aspects in turn.
Best Free Antivirus
There are at present 5 key players when it comes to free antivirus software providers: Avast, AVG, Microsoft Security Essentials, Avira and Panda.
Avast is my favorite of the bunch. First installation was a little frustrating as it took quite a long time and hung a couple of times, but it was well worth it in the end. In many of the reports from others online I found it to be a very well regarded solution. In fact, it won Bronze in WebUser's "Best Antivirus 2015." Not bad at all,considering it was the only free antivirus deemed worthy of inclusion among the paid-for contenders.
Special Mention:
When I first tried Panda, the cloud based antivirus I was very unimpressed. It did its best to upload all my files to the cloud and make them inoperable on my PC. Now, two years later, it has matured and does a very noteworthy job with very lightweight software. It's cloud-based so it doesn't clog up your laptop.
Free Firewall
A firewall is used to protect your home network - not just an individual PC. Windows already comes with its own Firewall, but if you want real control over what your computer is sending and receiving online, Glasswire is awesome!
It's a network and threat monitor all in one - and can even tell you what your laptop has been accessing online in your absence (or what applications have accessed it).
You'll get notified the first time any software accesses the internet so you can see whether it's intentional or a nasty,
Glasswire will even monitor your bandwidth and internet usage for you. Hurry though, Glasswire have stated this won't stay free forever!
Anti-Malware Security
Contrary to many people's ideas of an antivirus, it's just the front line of defence and doesn't always ensure a trouble-free laptop. From time to time it's important to run a malware scan on your machine. This is to find malicious software that you downloaded in error, or got past your antivirus because it was unknown to it at the time.
The very best of the free options, in most people's opinion according to my research (and in my own experience) is MalwareBytes free anti malware.
When using this program, always update it beforehand, as it is constantly being updated to battle new threats. Also, don't delete anything unless you do your homework on what it is recommending you delete.
Always delete a Trojan.
Web Link Malware Detector
When browsing search results it's not always possible to avoid the infected sites that will harm your laptop just by visiting them. Thankfully there is a way to know whether to visit a link or avoid it!
There are two contenders for this section and both are equally good.
1. The Web of Trust
2. Avast Online Security for Chrome
Both give a green light (either circle or tick) beside a safe link in your search results - or an orange or red one if the site link is dodgy. The only difference is that Web of Trust has fewer users to report malware and so I would trust Avast more.
Software and Leftover Files Removal
From time to time you will need to remove old or unwanted software and the best uninstaller I have found that balances amount of leftover files removed with speed of operation is iObit's rather excellent Advanced Uninstaller.
Be careful when doing deeper cleans that you make sure any registry files you delete are part of the unwanted software. However, this has not been the same problem using iObit as it has been when using other uninstallers which have more scope for mistakes - deleting incorrect registry files can be fatal for your PC or laptop!
CCleaner
CCleaner is short for "crap cleaner" and is used for clearing cookies, temporary files and all sorts of other junk files that when let build up on your machine over time, will slowly drag its performance down to a crawl.
Admittedly I own the professional version of this, but the free version is not to be taken lightly. In fact there's little extra to the pro version than extras like automatic cleaning and self timing. However at less than $20 for a lifetime license and the ability to use the same license for every laptop in the household it's a very small price to pay.
Defraggler
Check out Defraggler from the same people, to help defrag your machine on a monthly basis so that after removing files, what remains is kept in one piece to allow smoother hard drive operation.
There you have it - a complete set of absolutely free software that will rival any paid antivirus security suite!
Enjoy the savings and the peace of mind.

Sunday, February 15, 2015

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Pay Attention to Social Signals for Being Successful in SEO Efforts
By Ganesh Paul  |   
It is 2015 and SEO experts all over the world are brainstorming to come up with successful strategies. Intelligent minds are at work so that they can please the search engine crawlers for fast indexing of the business websites of their clients. Securing and sustaining higher search engine ranking is a challenge. The game is not easy and after the incessant churning out of the Google algorithm updates; the message 'survival of the fittest' is loud and clear in the SEO industry. Social media or the amalgamation of different social channels like Facebook, Twitter, Pinterest, Google+, Instagram and many more is the new-age media. Businesses must cling on to these social channels for exposure, building brand image, conversion and profit.
Creating strong online presence of your brand is quintessential:
Want to impress the search engine crawlers of Google? Then be strong with your social signals as Google is paying heed to these social signals for tagging your business as reliable, credible and deserving to go in SERPs. Take this as one of the crucial search engine optimization tips. So when weaving well-sketched marketing plans, if you are leaving out the importance of your social campaign, then you will miss out on bigger ROI!
Enhanced user-experience is the key:
There is no place for thin content, users landing up on a website should not be deceived but be fed with what they are looking for. Be fair with your business website no matter which industry you are operating in. Rise up the search engine ranking ladder because you deserve it by earning credibility as Google is placing importance on user experience like never before to attack the negative SEO campaigns that some companies are indulging in.
Make your brand a social player:
Engagement is the key and there are no two ways about it. The question is how to be an excellent social player and connect, engage your target audience as a social player? These days, brands do not have a choice to judge whether they want to be present in the social platforms or not- what matters is how a brand shows its expertise in its level of interaction, participation and deliberation and pulls of its social media marketing campaign. Pay attention to 3R's- recommendations, reviews, ratings in social media can help a business to maximize its reach and earn that credibility factor for the search engine crawlers to bestow higher search engine ranking.
Open the door of your business for your customers:
Your target audience is eager to know how updated is your brand, your future business plans, new products and services, sales news or the perks that they can enjoy being the loyalists of your brand. Let them know what is the present scenario via updates in your social pages and profiles, fan the urges of your customers to fuel your conversion rate. Social media bridges the gap between the brand and consumers by acting as the potential platforms. So do not forget to humanize your brand.