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Today, digital marketing always makes use of and relies heavily on search engine optimization or SEO. This is because SEO is one of the most effective strategies you can use to make your brand be more recognizable and well-known in the digital world.
Each year, SEO techniques and trends usually change. Several strategies and tools that are not effective are not followed and used. New techniques that are more effective in boosting the online presence of a certain brand and its website are introduced, used and followed.
This year, various trends and strategies will definitely be introduced and implemented to make SEO a more helpful and effective digital marketing tool. The following are some of these new SEO trends and techniques that you should include in your digital marketing plan for this year:
• Websites must be made "mobile-friendly". Mobile internet use exceeded PC use last year. As such, SEO specialists will now prioritize building user-friendly mobile websites. You also have to make sure your website is free from any issues that can annoy mobile customers and hurt your ranking such as unplayable content, faulty redirects and slow loading pages.
• Placing less importance on keyword ranking and more on actual returns on your investments. IT experts say that even if your website is on page 1 for a particular keyword but people are not clicking to buy any of your products, you definitely are not getting the most out of a digital marketing campaign. To improve the effectiveness of your online marketing endeavor, your analytics have to be adjusted to follow a website visitor's path to an actual purchase.
• Prioritize better social engagement. This year, don't worry too much about searching for the latest and greatest avenues for social media engagement. Instead, set your sights on two or three different sites and use some software to see what people are talking about and connect with them in real-time. Customers, especially the loyal ones, expect you to hear them whenever they mention your brand directly or when they post questions on your social pages. In general, people use social media sites not just to look for their friends' opinions, but for solutions to their problems offered by brands that they follow as well.
• Consistent fine-tuning of your website structure. Many digital marketing experts will be recommending that you go back to improve the snags in your website's system instead of fixating over any new blog and web page content. Some ways of refining your website structure include shortening URLs into punchy titles, cleaning out broken links and 404 errors, getting rid of an excess of outbound links and keywords per post and simplifying your web design and rewriting your webpage content to meet any visitor's expectations and requirements.
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