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7 Useful Tools Google Webmaster Tools to Optimizing Your
Web Site
Verify preferred domain for
your site. (www vs non-www)
It is an important parameter
that needs to be fixed before marketing your website for back-links. If you
have hired an SEO Company which usually assign task of creating back-link to
more than 3-4 different employees, these employees sometimes include your
website as "http://www.example.com" and sometimes
"http://example.com" while creating a back-link. It will be
considered as two separate pages by Google hence it is always recommended to
set preferred version of your domain.
Geographic Target
This parameter is important for
websites with neutral Top Level Domain such as.com.biz etc. You may want to
assign a specific location for improving your ranking in a particular region.
If you have country level domain, you may want to skip this step.
HTML improvements
Another important parameter
overlooked by SEO Company or Webmaster. Ensure that you do not have HTML
improvement recommendations by Google Webmaster.
Structured Data (refer #10 for
alternative option)
Get structured data for your
Website use schema tags in your HTML while providing information such as
address, product, discounts etc. Companies like e-bay are already using it on a
large scale.
Crawl Errors
Ensure that you have zero crawl
errors, if Google has identified errors while crawling it may contribute to
negative ranking for your Website
Security Issues
I always ensure to check on
this link before logging out just to check that there is no potential threat to
my Website
Search Queries (Use filters)
Every month your SEO Company
will provide you with keyword ranking report either in Excel, Word, PDF or in
their own CMS. Prefer using Search Queries in Webmaster for accurate Data for
your Keyword ranking. Use filters, Date Range and "With Change"
button to check your keyword performance.
Manual Actions
Whenever Google performs Manual
Action on your Website, you will be notified it in "Manual Actions"
under "Search Traffic" Make a habit of checking this link once a week
just to ensure that your SEO Company is not spamming to create back links.
Page Speed insights
Located under "Other
resources" it will redirect you to Google Developers page in which you can
check your page speed. Ensure that your Page speed remain above 85
Data Highlighter (alternative
for Structured data #4)
Use this feature if you have a
thematic Website Design. You can use this Feature if you do not want to change
your site's HTML code for adding "Structured Data" (as mentioned in
#4) It is a pretty simple feature where you can Tag contents on your pages.
This way Google can present your data in new effective way.
These are simple yet powerful
instructions to ensure a smooth functioning of Website on Visitors as well as
Search Engine Crawlers point of view. You are welcome to share your Experience
or any other point that you may feel should be included in this top 10 list.
Article Source: http://EzineArticles.com/?expert=Nilantha_Jayawardhana
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