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Boost Your Business With Website Conversion
Marketing
Just what is website conversion
marketing and how can it help you? Put simply, it uses analytics (the process
of using statistics, computer programming and operations research to measure
performance) to improve customer experience and ultimately to increase sales.
It helps visitors navigate your site and find what they are looking for easily.
In real-time it can determine if a visitor is confused or ready to leave your
site. Through the use of messages, chat opportunities or redirection, it
attempts to convert your visitor into a customer.
The conversion rate is defined
as the number of goal achievements divided by the number of visits. A goal
achievement could be the sale of a product or service, a membership
registration, a newsletter subscription, a download, etc. Whatever your
particular goal.
Website conversion marketing
makes it easy for your visitors to get around your site, showcases your
products, services and information in an effective way and, in return, you
learn your customers' preferences, what they would like to see and how you can
improve customer satisfaction. Unlike other search engine optimization
strategies, it does not focus on increasing traffic; it improves your success
by helping you convert existing traffic into customers. By using a conversion
marketing platform, internet marketers have been able to increase their
conversion rate by double-digit.
Some of the methods used to
increase conversion rates are:
·
Improve website design, usability, and navigation.
·
Give visitors an opportunity to write a review of their
experience on your site.
·
Introduce similar or compatible items to encourage repeat
customers.
Improving your visitor's
satisfaction while on your site and as a customer will go a long way in
generating sales and repeat customers. Make it easy for visitors to contact
you, have a clear return policy, offer various payment options and keep your
customer informed regarding shipping and expected delivery time.
If you are not a web designer
or technologically savvy, you may want to use a company or expert to optimize
your site for conversion marketing. There are many companies available and many
are well recommended. Do your research to ensure maximum return on your
investment.
There is a lot to know about conversion
marketing. This article is just a summary of the process. To be comprehensive
would require more space than is available here. However, I hope this
introduction will inspire you to delve deeper and apply the basics to your
business. You will not be disappointed.
Article Source: http://EzineArticles.com/?expert=G_Wilson
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