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Facebook Business
Strategy For Success
Social media marketing and
Facebook marketing in particular has literally replaced blogs that business
owners have traditionally relied on to promote their businesses. It is not
surprising that every business, both small and large, now strive a strong presence
on Facebook to take advantage of it's over a billion registered users. Facebook
has indeed become a major business promotion platform because of its many
social media tools that you too can effectively make use of for business
success.
There are certainly several
strategies that you can employ to effectively advertise or market on Facebook.
However, not all available strategies can be of benefit to your advertising
campaign. A suitable Facebook business strategy for success depends on your
type of business, size and amount of budget you are prepared to incur to
advertise your business. Below are just some of the most popular and effective
Facebook business strategies for success.
Off-Line Engagement
You do not need to restrict
your Facebook advertising to Facebook users. Off-line engagement through event
postings can create a viral wave about your business so long as you make use of
such postings correctly. The secret lies in creating irresistible events that
anyone cannot resist. You need to do this by crafting enticing headline, proper
description and sending out irresistible invitations.
Virtual Keepsakes
This is a very effective
strategy you cannot afford to ignore especially during and after an event. You
need to take photos during events, photos that you eventually post on your
Facebook business fan page. You can easily create a post-event buzz by inviting
those who attended your event to tag themselves. The strategy has a long-term
in effect as it keeps your fans coming back to your fan page to not only see
their images but also to engage with your business.
Facebook Discussion Forums
This strategy is effective when
you do not have a support forum on your traditional website. You can easily
drive visitors from your traditional website to your Facebook fan page from
where they can access necessary support. Managing the forum (under Discussion)
is very important because you need to check new issues on a regular basis so as
to give solutions where necessary.
Ad Promotion
Creating your business ad is a
very effective Facebook business strategy for success. That should however not
be the end of your advertising. You need to go a step further to promote your
ad to a specific segment of Facebook users to enhance your success. You indeed
have the opportunity to target Facebook users according to their age, location
and interest among other demographics.
Photo/Video Collection
Many business owners
advertising on Facebook have traditionally relied in posts and events to engage
their Facebook page fans. Being creative can be a very effective strategy in
promoting your business. One way to do this is to engage your fans in various
activities. For instance, you can create a contest where your fans take
photos/videos with your brand at special locations and ask them to upload the
same to your Facebook fan page or to such other sites as YouTube. The positive
effect such a contest can have on your advertising efforts can simply be
rewarding.
As earlier indicated, there is
simply no uniform Facebook business strategy for success that suits all
businesses. You need to analyze your business with the aim of ascertaining what
effective strategy to employ. Strategies available are not limited to those
indicated above. There are certainly many others. The good thing with these strategies
is that you do not need to spend a fortune to employ; you can indeed employ
most of them at no cost.
Article Source: http://EzineArticles.com/?expert=Jon_Amos
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