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How To Promote Your Business On Facebook
Regardless of whether yours is
a small or large business, Facebook is one online platform that you cannot
afford to ignore when it comes to promoting our business. The modern trend is
that most consumers search the web even for local businesses most of which
happen to be on Facebook. In addition to its position as the largest social
networking site due to its large number of registered users, the site puts at
your disposal a good number of features that you can use to effectively promote
your business.
Promoting your business on
Facebook requires that you create a business home page, which will serve as
your social networking site. Although similar to the traditional Facebook
profile page, this one will specifically be for your business or brand. Because
it is from the page where you will interact with potential customers, you need
to create it in such a way that it reflects your business or brand.
Creating a Facebook business
page is certainly not enough when you need to promote your business. You need
to start off by connecting with Facebook users. Facebook provides you with the
"Build Audience" tool located on your page's Admin menu. The tool
enables you to invite both your Facebook friends and email contacts that have
the option of following your page. In addition to your friends and email
contacts, you need to advertise your Facebook page's URL through other means to
get more following.
There is really no point in
gaining following if you do not keep them engaged. You need to create relevant content
that your followers will like, share and give comments on. Posting relevant
content on a regular basis will have the positive effect of attracting more
followers as the same are shared, which will in effect increase your chances of
making sales. Engaging your followers is not limited to creation of relevant
content. The Facebook Offer tool is a valuable tool you need to use to attract
customers. The tool allows you to create redeemable coupons that your followers
can use in your store.
One of the most effective ways
to promote your business on Facebook is to create Facebook ad(s). Facebook
actually provides you with the necessary ad creation tool complete with
monitoring tool you can use to monitor performance of your ad(s). Although you
pay for the same, the cost is very minimal. You actually indicate how much you
are prepared to pay for your ad(s). Furthermore, Facebook gives you the
opportunity to choose users you wish you ad(s) reaches and geographical
location among other important factors.
This is in no doubt a simple
and straightforward way to promote your business on Facebook. In doing so
however, you need to remain alive to the fact that advertising on Facebook is
all about relationship marketing. You therefore should not expect to start reaping
benefits instantly. Your initial aim should be to gain significant following
you can rely on for long-term business relationship.
Article
Source: http://EzineArticles.com/?expert=Jon_Amos
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