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How To Advertise On
Facebook - Tips For Success
Facebook has literally outgrown
its initial status as one of the most popular social media sites. It is now one
of the major business advertising platforms. This is so because of it's over a
billion registered users and the millions of users who visit the site everyday.
The fact that it has such features as Like, Comment and Share makes it possible
for word about your business to reach out to a significant number of users in a
very short time. Like with any other type of advertising campaign, successful advertising
on Facebook requires that you amass a significant number of potential
customers.
The first step to advertising
on Facebook requires that you create a Facebook page from where you will be
able to advertise. However, you need to realize that your potential customers
will not simply find you on Facebook. You need to embark on announcing your
presence on Facebook in any way possible. In case you have a traditional
website, ensure that you have a "Find Us on Facebook" button that
visitors to your website can use to follow you on Facebook. You need to go
further by printing the button on all your marketing materials including
brochures. You also need to make it easy for your potential customers to find
you on Facebook. This you can once again do by having your Facebook page's URL
on all your brochures and marketing materials.
The secret to advertising
successfully on Facebook lies in having as many friends or followers as you
can. The benefit of doing so lies in the fact that as your followers comment,
like or share your Ad with their friends or followers, word about your Ad
reaches out to many, increasing the possibility of some of them buying into
your Ad. Depending on the way you craft your Ad and what your Ad is all about,
you may be surprised how viral your Ad becomes, which is good for your
business.
Apart from creating Ads, you
can effectively advertise on Facebook by engaging your followers and creating
engaging content-rich posts is a sure way of engaging with your followers. The
fact that they are in a position to comment, like and share your posts with
their followers further increases your Ad or business visibility, in effect
increasing the possibility of making sales. Closely related to this is making
use of Facebook Offers. This is a feature that allows you to offer attractive
discounts to your existing and potential customers. You can effortlessly create
an offer from the Ads creation tool.
Effective use of Facebook Ads
is another wonderful way of advertising on Facebook. Using Facebook Ads gives
you the opportunity to target a specific market you intend your Ad to reach.
You have the options of specifying age, location, gender and interest of
Facebook users you prefer your Ad reaches. Compared to other advertising
channels, advertising on Facebook is not only effective but cost effective as
well. It is indeed one of the most effective ways of building a loyal customer
base.
Article Source: http://EzineArticles.com/?expert=Jon_Amos
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