B.L.R. Studios
Affordable Websites
If it a Website you need follow
the link...
A promotion is a way of drawing
attention to your business whether it be through advertising or other means.
Special offers, sales or contests that are not normally available usually
produce impressive results. It is an effective way for any business to draw in
new potential customers and to retain existing customers.
By running periodical
promotional offers that are fun and interesting, you are keeping your business
fresh and alive. But more importantly, you are showing your customers you want
to help them save money, thus making them feel special and appreciated.
The ideas for promoting your
business are unlimited. Be creative and make your promotional offers fun and
unique. Encourage interaction with your customers to make them more memorable.
Below are ten great ideas that
are sure to pump up your sales and produce profits! We all know the standard
discounted prices, bogo, and other sales but by putting new and fun twists on
these proven tactics you are making them fresh and exciting!
1. Silver, Bronze and Gold
Tickets - Hold an Olympic Event. Let everyone know that each and every customer
will receive a silver, bronze or gold ticket with their purchase. These tickets
allow the customer to save a good amount on any following orders or offer
instant savings with the ticket.
For example:
Silver Ticket = 25% Savings.
Bronze Ticket = 35% Savings.
Gold Ticket = 50% Savings.
These numbers are just examples
of course and can be changed to suit your business or you can use a dollar
amount instead of percentage.
2. BOGO with a Twist - Put a
fun new twist on the old BOGO standby. With each BOGO purchase, offer a certain
amount of points depending on the amount of purchase. When the customer reaches
a certain amount of points, offer him/her a free item of a certain value, or a
gift card, etc. 50 points = free $10.00 item; 100 points = free $20 item and so
on.
3. Business Card Codes - Put
special discount codes on your business cards. Let people know they will need
the business card when they make the purchase to get the discount. This is a
good way to get people to take and keep your business card and could lead to
many new customers.
4. Refer a Friend - Offer a
gift or discount to anyone who refers a friend. Offer a discount to the friend
for any purchases as well as a gift card, or coupon to the customer who
referred the friend. Make the discounts a percentage of what is purchased. Or
offer so many rewards for the purchase, depending on total of purchase. Each
level of rewards gets a larger discount or gift. You could also hold a refer a
friend contest. The one who provides the most friends or highest friend
purchases will get a substantial prize.
5. Trivia Contest - There are
very few of us who do not like trivia. Post a new trivia question each week.
Customers must come in or email/text their answers with a special code found on
your website or in your newsletter. At the end of the month offer a prize to
the one with the most correct answers. Or, in the case of several people
getting the same amount of questions correct, enter them into a drawing for the
prize with all runners-up getting a smaller prize. There are so many fun ways
you can offer trivia as a means for your customers to save money.
6. Name a Product - Hold
contests for naming your products, coming up with flavors, choosing colors,
etc. Many successful companies hold promotions such as these and they produce
huge results.
7. Customer Appreciation - Have
a customer appreciation day. This can be done online or offline. Have
refreshments, games, prizes, contests, etc. Offer demonstrations of your
products or services and have a Q&A session afterwards. Really be creative
and make this event special. Obviously, online and offline events will be
different but either way, your customers will know you appreciate them!
8. Customer of the Month - Take
the old employee of the month idea and use it for your customers. Rewarding
loyal existing customers is just as important as getting new customers.
9. Scavenger Hunt - Provide
people with a short list of items and for each item the customer brings in or
sends online, they will get rewards, points, dollars off, etc. For an online
scavenger hunt, the person must find the items on a website and then have them
provide the link. These items must be unique so they are not too easy to find.
Of course, you don't want them to have to work too hard. Just have a light, fun
game to bring some interest. Your customers will enjoy seeing how many items
they find and how much they win for finding them.
10. Daily Special - Have
everyday be special for your customers. Each day offers a new savings. For
example: Monday = $5.00 of this item. Tuesday = Save 10% on everything and so
on for each and every day. If this is too much for you, just do it one week out
of the month. Make it work for you, your business and your customers!
The above ideas can certainly
be adjusted to fit whatever business you are in or details can be changed to
suit your needs and your customers' needs. These few ideas in no way encompass
all the possibilities of how you can attract new and existing customers. But,
hopefully, they will get you started and your creative juices will start
flowing for more successful promotional ideas!
About the Author:
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business. Visit her site for three free gifts including The Big Book of Social Media Tips and How to Market Your Online Business for Free: http://www.SeymourProducts.com
Terri Seymour has over 15 years of internet marketing experience and has helped many people start their own business. Visit her site for three free gifts including The Big Book of Social Media Tips and How to Market Your Online Business for Free: http://www.SeymourProducts.com
Article Source: http://EzineArticles.com/?expert=Terri_Seymour
No comments:
Post a Comment