B.L.R. Studios
Affordable Websites
save money $$$ on websites with
us at B.L.R. Studios.
How important are reviews and
what is the impact on your web marketing?
There are many marketing
benefits to be gained from lots of positive reviews. (These are defined by
Google as reviews with 3 ½ stars out of 5.)
1.
Positive reviews make it easy for shoppers to select you over
your competition
2.
They add keyword-rich content when you post them on your site
3.
They can generate referrals from one customer to another
4.
They add credibility to your website
5.
They allow you the opportunity to address poor reviews before
they begin to tarnish your reputation
6.
Your paid search ads (Google AdWords) will display the bright
orange stars to viewers on the search result pages. This has a huge influence
on the click-through-rates because the ads practically jump off the pages.
7.
Your natural (organic) listing may also display the stars,
making even lower position results stand out
8.
Provide improved rankings on the search engines
9.
Populate the Internet with positive reviews
10.
Become one of the most influential and trusted service providers
in your community.
In order for your business to
begin to see these some of these benefits you'll need a minimum of 30 reviews
in the previous 12 month period. And you'll need to ensure at least 30 reviews
in any given 12 month period moving forward.
Make it easy for your customers
to post reviews
Simply send them an email with
links to your review sites. This way, your customer is already at their
computer, ready to write a review right when they receive your request. The
link prevents them from having to search for your business' review page.
Most business owners struggle
to get customers to leave reviews. The good news is that is has become easier
than ever for you to leap ahead of your competition.
But it begins and ends with
you... website operators who get it and fully understand the value find a way
to get them. And, if you get it, getting reviews is really quite easy.
Don't be tempted to incentivize
your customers to leave reviews
Google says this can be
construed as a "bribe". Here's what Matt McGee from Google has to
say:
"Reviews are only valuable
when they are honest and unbiased. Even if well-intentioned, a conflict of
interest can undermine the trust in a review. For instance, do not offer or
accept money or product to write positive reviews about a business, or to write
negative reviews about a competitor.
Please also do not post reviews
on behalf of others or misrepresent your identity or affiliation with the place
you are reviewing."
The benefits to an aggressive
Google Reviews process for website operators are enormous. Failure in this
arena will become progressively more costly in the coming months and years.
Your competition is just
beginning to catch on so you still have the opportunity to gain a substantial
edge in winning the trust of more new customers than ever.
90% of customers say buying
decisions are influenced by online reviews. "According to a new survey
conducted by Dimensional Research, an overwhelming 90 percent of respondents
who recalled reading online reviews claimed that positive online reviews
influenced buying decisions, while 86 percent said buying decisions were
influenced by negative online reviews."
If you ignore these facts, you
do so at great peril.
Consumer reviews are gaining
importance in landslide proportions so now is the time to act.
By Michael Haines http://www.GetTripleTheClicks.com
Are you interested in online
marketing for your business? Are you sick and tired of "gurus" trying
to sell you on ineffective web strategies?
Get educated, it's the key to
real online success.
Article Source: http://EzineArticles.com/?expert=Michael_L_Haines
No comments:
Post a Comment