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Press releases are excellent
opportunities for companies to promote their products and services and no
matter how big or small the business is, one can benefit from doing a press
release. Press releases are inexpensive ways of getting publicity or attention
to the company and doing it right can spell success for the business. Doing it
wrong however can mean bad news for any business with many people saying that
it is ALREADY
dead or not worth YOUR
time
as the probability of seeing a bad press release published is rare which can be
true if you send it to the wrong publication company. To make your press
release work for you, here are some things that you have to consider.
What to do to tick off the
Media
To ensure that your press
release does not get to see the light of the day is to send it to the wrong
publication company or journalist. Most companies would send their material to
just about any publication or newspaper, even columnist, not considering if
that person or company is interested in the SUBJECT
or
see any relevancy in it for that matter. An example is sending a company
material focusing on the latest technology that the company has to offer to a
celebrity columnist. Your report has a better chance of seeing the paper
shredder or delete button than the news room for tomorrow's paper.
Another thing that can really
annoy the media is material with the subject in full caps, one that makes use
of the industry's jargon and runs for several pages without offering any
succinct or key information on it.
How to make them Love you and YOUR
Company
It is really not hard to please
these media persons and in fact, doing this the right way can get your story
published. The first thing that you or businesses ought to do is to CHECK
to
whom they are sending their press releases. More often than not, taking a
little time to check the TARGET
media
firm or company can help get your story published. If you want a certain
individual or journalist to pitch the story, it is essential to get to know the
cover or beat that they are in. Being friendly and professional can also land
your story in the paper's pages.
Consider also following the
correct format in your press release. Media persons love brief but concise
materials that show the key information they need to create the story.
Reporters and editors are always busy so ensure that you have written all the
relevant details and include your CONTACT
information
for future correspondence. Remember to send the story only once and no more
after as it can annoy the other person if you send the same story more than a
few times. You can follow-up a couple of days later if you would like to ensure
that it was received by the intended individual.
Article Source: http://EzineArticles.com/?expert=Patrick_Laurence
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