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Content.
Not just content, but high
quality content is now what is needed to help improve YOUR SEARCH
engine
optimization (SEO). Without good content your website could go unseen. High
quality unique content tops the list of the most effective ways to improve your
online presence from; lead generation, increased traffic and search engine
rankings. It is also one of the hardest aspects to get right!
Submitting your website to
other high ranking sites and blogs will help you gain back links to your
website. Google and other search engines measure and rank your website by the
importance and quality of other websites linking to you. Care needs to be taken
where these links are placed and you need to be sure you are not associated
with spammy DIRECTORIES
or
link farms, these types of sites can have a detrimental effect on your
rankings.
Social Media.
Social has become more and more
important and is a great way of promoting your company. Choose the platforms
that work best for you. You don't need to be using all the social media tools,
however to PROTECT
your
brand it is advisable to secure your domain name across as many as you can.
Google+ could be CLASSED
in
the same section as social media but as it is a Google tool I feel it needs to
have a section of its own. Many business have been slow on the up take of
joining Google+, but these business are missing a trick, don't miss out. If
Google is here to stay then so is Google+! By using Google+ and adding
authorship to your site your image and Google+ details will appear in the
search results making your listing stand out from your competitors.
The use of images is a POWERFUL TOOL
and
should not be over looked. Make sure all the images you upload to your website
and blog are a good size and high quality. Powerful visuals are essential to
grab the reader's attention. Informative videos are also an available tool and
can generate traffic to your website, more and more videos are showing in the
organic listings for keyword searches. You can also link your Google+ account
to your YouTube channel.
Article Source: http://EzineArticles.com/?expert=Ursula_Robinson
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