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A call to action is a button,
graphic or text message in place to motivate your visitor to complete the
desired goal. The goal being signing up, subscribing, purchasing, etc. The
better your call to action, the higher your conversion rate.
Here are some examples of calls
to action:
Subscribe Here
Order Now
Try Our Free Demo
Sign Up Here
Call Now
These are some of your most basic calls to action but it is not as simple as it sounds to get people to respond to these calls. Below are ten ways you can beef up your response and increase your conversion rate.
Subscribe Here
Order Now
Try Our Free Demo
Sign Up Here
Call Now
These are some of your most basic calls to action but it is not as simple as it sounds to get people to respond to these calls. Below are ten ways you can beef up your response and increase your conversion rate.
1. Make It Simple - Your call
to action should be clear, concise and not cluttered or overloaded with
distractions. Do not confuse your visitors with too many offers, choices or
actions. Cluttering your call to action with too many items might cause the
person to lose confidence in making a choice at all.
2. Test and Test Again - Always
test your call to action button for maximum efficiency. What will increase
conversions for one website might not for another, so you need to find the call
to action that will work best for your business. Using different text messages
will produce different results. Try changing your text. For example:
"Download Free Report" might work better than "Free Information".
Maybe "Add to Cart" will not work as well as "Get Started
Now". Test other components such as color, design and location.
3. Color - Color does make a
difference. Different colors bring out different emotions and put people in
different moods. Determine which emotions you need to encourage in your
visitors and use the appropriate colors. Red is a color of passion and energy.
Red motivates us to take action. Blue is a color that brings out feelings of
trust and integrity. It is a color of quiet honesty. The color green creates
feelings of stability and balance. Green also indicates prosperity and
strength. The psychology of color is a fascinating subject and can make a
substantial difference in the response to your call to action.
4. Location - We have all heard
the popular saying for brick and mortar businesses: Location, location,
location. This is also true for many aspects of an online business. Where you
put your call to action can be just as important as the colors or text you use.
Make sure your call to action button is visible immediately. You don't want
people to have to scroll down to find it because they might just leave your
site before seeing it. You also want your button on every page of your site.
Many people believe using a pop up or slide in is considered spammy but they
can be very successful. You should also have a call to action in multiple
locations on each page.
5. Design - You want your call
to action design to be visually attractive and appealing to the eye. Once the
eye is drawn to it, you want it to get the reader's attention and keep it.
Color, text, shape, size and content all have an impact on the button's
effectiveness. There are no set rules on how to design your call to action. You
must try different design aspects and test them for results.
6. Make Me an Offer I Can't
Refuse! - The first thing a person will want to know is what is in it for them.
Make sure you give them a good reason with low risk to respond to your call to
action. For example: "Pay Nothing to Get Started" or "30 Day Free
Trial".
7. Sense of Urgency - Creating
a sense of urgency or time clock for your offer can give people the little
boost they need to take action. "Only 10 Free Trials Available" or
"Free to Get Started for a Limited Time". Statements like these can
get more people to respond and increase your conversions.
8. Use Testimonials - Customer
testimonials are very powerful and can offer proof that your offer is exactly
as good as you say it is. Sprinkle short but effective testimonials into your
call to action.
9. Add a Bonus - Give a little
extra for each click. Add a discount or free gift if the person completes the
call to action. You see charities do this all the time. Donate now and receive
a free t-shirt, daily planner, or whatever free gift they may be offering. Many
calls to action rely on this tried and true method.
10. Social Sharing - Encourage
people to share your offer with others. Make it easy for them by adding a share
button to your call to action. Also make sure that you share your call to
action with your friends and followers. Infographics are very popular these
days so put your call to action in the form of an infographic and share it
across your social networks.
Your business needs a credible
amount of successful conversions to survive. By using the above tactics and
optimizing your call to action, you will motivate people to respond and your
conversion rate could substantially increase.
Article Source: http://EzineArticles.com/?expert=Terri_Seymour
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