B.L.R. Studios
Affordable Websites
Low Cost Web Design
or Affordable Web Design can have different connotations for different individuals.
For us here at B.L.R. Studios “Low Cost” or “affordable” literally means Low
Cost and affordable without sacrificing quality.
Search engine marketing and
optimization is a very dynamic field; and as you've probably seen by now, it
can be hard to stay abreast of the changes and updates instituted by the tech
giant that rules over it all, Google. Although Amazon has strong standing in
the world of Search with their Alexa ranking tool, Google reigns supreme with
Page Rank.
Of course, there's a way to
avoid penalties and search engine backlash, if you have a continued commitment
to building quality links using valid, time-tested methods, or employ the
services of a link building company that has always done things by the book,
which entails, ultimately, raising Page Rank and lowering Alexa rank.
Even in this best case
scenario, most link building companies know that the legitimate link-building
methods can themselves be relegated further into the background, in favor of
more prominent ones. The most recent updates have, in turn had different
effects on SEO methods, extending to Alexa ranking as well as Page Rank:
Farmer update: a general update
that cleared up the efficacy of dubious ranking tactics. Alexa rank still
figures highly after this, and a collection of top websites always have those
with an Alexa of under 1,000 - and a bit above.
Panda updates: there were
actually two of these, 1.0 and 2.0, and they served to clear up the
effectiveness of content farms as primary ranking methods. Legitimate, on-site
content marketing started taking a bigger piece of the algorithmic pie.
Penguin update: the most recent
one, which has placed greater emphasis on article marketing, guest blogging,
and content marketing. Also, social media is growing ever more, which actually
started really taking off with the Panda updates.
The after-effects of the
Penguin update are only now starting to be truly felt, and a link building
company that has always done things the right way is surging forward in search
results and recommendations through various social media outlets.
A comprehensive suite of
content creation, article distribution and other forms of general link building
gives your website a natural link profile that is highly regarded by the search
engines, which means more traffic for you, and thus more sales leads. The
quality leads that a link building company garners through social media, for
example, is held in high esteem by the search engines, because they recognize
the newfound power of that method.
All you need is a proper
landing page to take advantage of the stream of traffic a link building company
will provide, and turn those interested visitors into sales leads and
conversions with a strategically placed call-to-action. Employ social media,
article marketing, guest blogging (even better) and content marketing on your
own site (arguably the best of all). you really need smokin' hot content these
days to out-compete in competitive industries such as News and Media, which is
why you tend to so many of the same stories - with different headlines -
circulating the web. Content has always been King, and always will be.
This current age of search
engine optimization has incorporated many new techniques, but the old guard of
ranking factors still applies. You need to pay attention to lowering your Alexa
rank, which can be done with just a handful - maybe two handfuls, actually - of
tips. As Google Page Rank rises from zero to 10, Alexa should fall from the
tens-of-millions to the hundreds-of-thousands as an indication of good website
health and public interaction. Eventually, you want your Alexa ranking to fall
under 100,000 for a good chance at conversions, or getting your message across.
Article Source: http://EzineArticles.com/?expert=Trevor_D_Santana
No comments:
Post a Comment